http://www.internetrix.net Internet Web Based Applications en Copyright 2006, internetrix.net Fri, 03 Sep 2010 00:00:04 +1000 Fri, 03 Sep 2010 00:00:04 +1000 geoff.mcqueen@internetrix.net geoff.mcqueen@internetrix.net http://www.internetrix.net/system/files//f14/f53/o839//LAyered SEO.JPG http://www.internetrix.net Online forms are an important part of most websites. Forms are the main communication channel between visitors and site owners. It’s necessary to ensure that forms are easy to understand and intuitive to use as they help organizing generate leads online. But how can you tell if a form is effective? What parts are visitors filling out? What parts are they not filling out? And how can they http://www.internetrix.net/page/articles/newsletters/2010/may/online-form-tracking-and-optimisation/ Search engine optimisation, is a preoccupation for just about every business on the Web. If they haven't got it, they want it. If they have it, they want more of it. Research shows that there are around 5 billion Internet searches per month and 135 million unique searchers and that 86% of all Internet traffic is generated through search engines. In the past businesses have purely me http://www.internetrix.net/page/articles/newsletters/2010/may/measuring-seo-in-2010/ Google also has a number of other tools that can help you gain insights into search terms such as the Google Wonder Wheel. Google Wonder Wheel was released in May 2009 and can be used to show related search terms based on a term you have entered within the Google Search Engine. The aim of this tool is to provide the user with guidance when completing searches using Google. The Wonder Wheel will http://www.internetrix.net/page/articles/newsletters/2010/april/google-wonder-wheel-and-timeline/ YouTube also can provide you with detailed statistics and data on videos that have been uploaded to their site. Whilst watching a video on YouTube you can select the drop down arrow next to the number of views which immediately provides you with access to a graph showing the viewing history of the video and its major milestones over time. You are also able to view the audiences for the video, w http://www.internetrix.net/page/articles/newsletters/2010/april/youtube/ Google Insights for Search is a freely available tool which can help you compare search volume patterns over time and across regions and categories. Google Insights for Search extends from the Google Trends tool and provides you with more detailed information for search terms. Searching for a certain term within Google Insights for Search provides you with graphs and statistics on the terms int http://www.internetrix.net/page/articles/newsletters/2010/april/google-insights-for-search/ Firstly the Double Click Ad Planner is online tool that can help you improve your online marketing efforts by identifying websites your target customers are likely to visit and then build on this by creating media plans. Once in the tool within the research tab you can search by site or by audience. http://www.internetrix.net/page/articles/newsletters/2010/april/double-click-ad-planner/ This is the first of an ongoing series of monthly newsletters focusing on how to maximize your web presence and improve ROI through you online operations. Internetrix staff recently attended the Google Analytics Masterclass held in Sydney and were amazed at the amount of information that can be derived freely through a variety of relatively unknown Google tools. These tools can be used to help http://www.internetrix.net/page/articles/newsletters/2010/april/internetrix---how-to-maximize-your-web-presence--newsletter/ The Event Tracking report is used to track actions performed by visitors that do not result in a page view. The event tracking is commonly employed when analyzing sites that use Flash, Ajax and video players. Before trying to understand the contents and applications of the Event Tracking Report it is important to understand the different parts that make up events. Objects are components http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---event-tracking-report/ The Top Landing pages report is different to other reports within Google Analytics as it only provides statistics relating to the ‘Entrances’, ‘Bounces’ and ‘Bounce Rate’ Metrics. The reason for this is that primary function of the Top Landing Pages report is to compare the performance of different landing pages within your site. Pages with high bounce rates http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---top-landing-pages-report/ The Top Exit Pages report could be considered a brother of the Top Landing Pages report as serves a similar function, except it provides information on the pages where users are exiting the site. Like the Top Landing Pages report, the Top Exit Pages report limits the metrics available to those that are most pertinent, the ‘Exits’, ‘Pageviews’ and ‘%Exits’ Met http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---top-exit-pages-report/