http://www.internetrix.net Internet Web Based Applications en Copyright 2006, internetrix.net Mon, 15 Mar 2010 00:00:05 +1100 Mon, 15 Mar 2010 00:00:05 +1100 geoff.mcqueen@internetrix.net geoff.mcqueen@internetrix.net http://www.internetrix.net/system/files//f14/f46/o785//Top Landing Pages 1.JPG http://www.internetrix.net The `Event Tracking Report' is used to track actions performed by visitors that do not result in a page view. The event tracking is commonly employed when analyzing sites that use Flash, Ajax and video players. Before trying to understand the contents and applications of the `Event Tracking Report' it is important to understand the different parts that make up e http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---event-tracking-report/ Internal site search reporting can be used to track how people use the search function of your site and their intentions for using it. Information generated through Google Analytics regarding internal search queries are extremely significant for site owners as it details exactly what visitors are looking (`searching') for within the site. http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---site-search-report/ The Site Overlay Report breaks away from the norm of Google Analytics reports by using visualization to illustrate how visitors are interacting with your page elements and layout on a single page within a site. The Site Overlay Report can be configured to display metrics such as clicks, transactions, revenue and goal values. Displaying these http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---site-overlay-report/ The `Top Exit Pages' could be considered a brother of the `Top Landing Pages' report as serves a similar function, except it provides information on the pages where users are exiting the site. Like the `Top Landing Pages' report, the `Top Exit Pages' report limits the metrics available to those that are most pertinent, the `Exits', `Pageviews' and `%Exits' Metrics. http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---top-exit-pages-report/ The 'Top Landing Pages' report is different to other reports within Google Analytics as it only provides statistics relating to the `Entrances', `Bounces' and `Bounce Rate' Metrics. The reason for this is that primary function of the 'Top Landing Pages' report is to compare the performance of different landing pages within your site. Pages with high bounce rates indic http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---top-landing-pages-report/ Want to find out which pages on your site are viewed most? 'The Top Content report allows users to analyse individual pages on a site. This is valuable as it can help in identifying pages that generate the most traffic, are most relevant or most interesting. When anal http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---top-content-report/ The `Ad Versions' report expands on information provided in the `Campaigns' report by allowing the performance of different ads within campaigns to be compared. Regular Google Analytics metrics such as visits, pages/visit, avg. time on site, % new visits and bounce rates are provided in this report to help provide an insight into which ads are performing more effectively. http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---ad-versions-report/ The `Campaigns' report in Google Analytics allows you to track and gain insights into the effectiveness of marketing initiatives. The campaign report like most other reports generated within Google Analytics provides statistics on the number of visits your campaign generated, the average number of pages viewed and bounce rate. But the real power of the Campaigns Report lies in its ability to http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---campaigns-report/ Internetrix held their first Google Seminars for Success at the Innovation Campus in Wollongong earlier this month. The two day course provided delegates with detailed and actionable knowledge to help them apply Google Analytics following best practices to achieve higher return on investment. "I found the info really comprehensive. Having day one with more ba http://www.internetrix.net/page/articles/newsletters/2009/november/internetrix-google-seminars-a-success-in-wollongong/ Internetrix is proud to announce that we were highly commended in the ICT category in this year's Illawarra Business Awards. "As past winners of the award, we would like to extend our congratulations to Andrew Corporation who took out the Information Communication and Technology award this year, they then carried on and took out Illawarra Business of the Yea http://www.internetrix.net/page/articles/newsletters/2009/november/internetrix-highly-commended-at-ibc-business-awards/