http://www.internetrix.net Internet Web Based Applications en Copyright 2006, internetrix.net Sat, 11 Jun 2011 00:00:04 +1000 Sat, 11 Jun 2011 00:00:04 +1000 geoff.mcqueen@internetrix.net geoff.mcqueen@internetrix.net http://www.internetrix.net/system/files//f14/f53/o839//LAyered SEO.JPG http://www.internetrix.net Online forms are an important part of most websites. Forms are the main communication channel between visitors and site owners. It’s necessary to ensure that forms are easy to understand and intuitive to use as they help organizing generate leads online. But how can you tell if a form is effective? What parts are visitors filling out? What parts are they not filling out? And how can they http://www.internetrix.net/page/articles/newsletters/2010/may/online-form-tracking-and-optimisation/ Search engine optimisation, is a preoccupation for just about every business on the Web. If they haven't got it, they want it. If they have it, they want more of it. Research shows that there are around 5 billion Internet searches per month and 135 million unique searchers and that 86% of all Internet traffic is generated through search engines. In the past businesses have purely me http://www.internetrix.net/page/articles/newsletters/2010/may/measuring-seo-in-2010/ Google also has a number of other tools that can help you gain insights into search terms such as the Google Wonder Wheel. Google Wonder Wheel was released in May 2009 and can be used to show related search terms based on a term you have entered within the Google Search Engine. The aim of this tool is to provide the user with guidance when completing searches using Google. The Wonder Wheel will http://www.internetrix.net/page/articles/newsletters/2010/april/google-wonder-wheel-and-timeline/ YouTube also can provide you with detailed statistics and data on videos that have been uploaded to their site. Whilst watching a video on YouTube you can select the drop down arrow next to the number of views which immediately provides you with access to a graph showing the viewing history of the video and its major milestones over time. You are also able to view the audiences for the video, w http://www.internetrix.net/page/articles/newsletters/2010/april/youtube/ Google Insights for Search is a freely available tool which can help you compare search volume patterns over time and across regions and categories. Google Insights for Search extends from the Google Trends tool and provides you with more detailed information for search terms. Searching for a certain term within Google Insights for Search provides you with graphs and statistics on the terms int http://www.internetrix.net/page/articles/newsletters/2010/april/google-insights-for-search/ Firstly the Double Click Ad Planner is online tool that can help you improve your online marketing efforts by identifying websites your target customers are likely to visit and then build on this by creating media plans. Once in the tool within the research tab you can search by site or by audience. http://www.internetrix.net/page/articles/newsletters/2010/april/double-click-ad-planner/ This is the first of an ongoing series of monthly newsletters focusing on how to maximize your web presence and improve ROI through you online operations. Internetrix staff recently attended the Google Analytics Masterclass held in Sydney and were amazed at the amount of information that can be derived freely through a variety of relatively unknown Google tools. These tools can be used to help http://www.internetrix.net/page/articles/newsletters/2010/april/internetrix---how-to-maximize-your-web-presence--newsletter/ Want to find out which pages on your site are viewed most? The Top Content report allows users to analyse individual pages on a site. This is valuable as it can help in identifying pages that generate the most traffic, are most relevant or most interesting. http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---top-content-report/ Tracking goals and conversions within Google Analytics is a key function for webmasters and site owners as it provides quantifiable feedback on how their website is performing, in regard to the business objectives that the site was developed to satisfy. The Total Conversions report, provided with in the Goals tab provides web masters with a way to analyse when conversions have occur http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---total-conversions-and-conversion-rate-report/ The Funnel Visualization report builds on the information regarding funnel exits  provided in the Goals Abandoned Funnels report by providing a more detailed and visual representation of the goal funnel itself. The Funnel Visualization report can help you to see how many visitors move from one step to the next, where they drop out of the conversion process and where t http://www.internetrix.net/page/articles/newsletters/2010/march/google-analytics---funnel-visualization-report/