Website Optimization is all about running experiments - experiments that often require thousands of page impressions to provide insights you can rely on. Because this all takes time, and online not only time, but every click, is money, it is critical to plan you experiment properly to get the most out of your investment.

Thankfully, Internetrix can help, but providing the necessary support through our consulting services to enable you to prepare your Website Optimizer experiment with confidence. We offer guidance in the following areas:

• Advising you on the appropriate type of experiment to run. This means helping you choose whether you should be using an A/B Split test, or whether a Multivariate test will provide better insights for what you're looking to achieve
• Planning the content and the variations on your content for your experiment. This usually means mocking up web pages and variations so that the implementation team doesn't miss anything when they're doing their creative or technical work
• Planning the measure of success, whether it be a goal page, a file download, or just a certain amount of time spent in user engagement online.
• Working with you to plan the content or web page sections to test if a multivariate experiment is used, such as the headline, image, text, banner, and 'call to action' areas. Internetrix adds value here because of our detailed knowledge of what is and isn't going to be possible in the implementation phase.
• Ensuring that your experiment is aligned with your objectives, which may include improving the usability of your  current website, or increasing conversion rates and sales
• Advising on website design-related issues, based on our creative experience.

Our position as a Google Website Optimizer Technology Partner allows us to offer certified assistance in improving your website.