Once you've planned out your experiment, it is necessary to implement the experiment. This generally involves two related tasks - configuring your website to use the special tags and codes that Website Optimizer depends on to work, and setting up your experiment variables and alternatives in the Website Optimizer product.

 

The implementation process requires a fine blend of creative skills to design effective experiment alternatives, technical skills to implement and test the alternatives in your web pages, and knowledge of the Website Optimizer system to ensure your experiments are correctly configured and validated by Google's systems. Internetrix can help you with implementation services, including:

1. Page Design & Alternative Creative Work
2. Code Implementation
3. Experiment & Alternative Configuration
4. Experiment Validation
5. Experiment Management

 

Internetrix is also quite uniquely placed, thanks for our Website Optimizer Technology Partner status, to provide clients with the tools to be able to set up, implement and manage experiments on an ongoing basis without any coding or tricky implementation work. For more information about this, check out our web content management system, Freestyle.

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