Once your experiment has been running for a while and collecting data, it is time to analyse the results, draw some conclusions, and implement the best performing experiment variation.

Analysis Results/Conversions

Most obviously, the evaluation of an experiment means looking at the results in terms of conversions and goal performance. While the Website Optimizer interface makes this quick and easy to do at a high level, there are often key insights – which search engine had the best conversion rate, where did most of our users come from, etc – that can be drawn from Website Optimizer's sister product, Google Analytics. As a Google Analytics Authorized Consultant, Internetrix can help you get into more of the details surrounding your experiment than meets the eye.

Infer Causes & Recommend Actions

Once the results have been studied, Internetrix can help in inferring the causes of certain experiment results. Understanding performance and inferring causes then leads to a range of recommendations, which may take the headline result from the experiment and augment it with other information gleaned from sales information and the deeper Google Analytics reports to help you take the right next step with confidence.

Outline Further Experiment Options

As most of us will know, perfect is unattainable, and improvement needs to be a continuous process if you want to get to the top, and stay there. As a result, most experiments actually give rise to new ideas, refinements on the theme, and better improvements that can be made. Internetrix can help in recommending further experiment options, which can then lead back into the planning phase for a later round of experiments to further optimize your website.

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