Once the keywords have been determined, it is important that your current website is evaluated in terms of which features exist or are lacking, in addition to general areas for improvement.Search engines are a competitive environment, this phase will allow us to determine the keywords that are feasible for targeting during the competitior analysis and the scope of work required to obtain optimal search engine rankings for your website.
Crucial areas for considerations throughout this stage are:
The following images illustrate a number of tools utilised during the situation analysis.
