The initial phase of any SEO process involves defining the primary keywords that you would like to rank well. These keywords will be relevant to your organisation and, depending on your organisation, commerciable. Internetrix will utilise Google tools to evaluate the popularity of your targeted keywords and generate a list of keyword variations that receive a large amount of traffic. Specifically, Internetrix will collaborate with your team to identify the initial keyword set, after which a number of tools will be use to determine additional keywords of interest.
The following examples demonstrate the types of tools that will be utilised throughout the keyword identification phase.