While Internetrix can provide a wide range of ongoing services, we recognize that most marketers and webmasters want to acquire knowledge and skills themselves. With a product as powerful as Google Analytics, being confident enough to segment a report and compare it to a date range can make the difference between critical marketing insight and just another pile of charts.
Recognizing this need, Internetrix has developed a range of training courses, designed to be delivered to small groups in half day workshop style sessions. These sessions have been refined with much experience, and are continually improved and updated as the Google Analytics product improves, and as online technology - browsers, mobile platforms, etc - continues to evolve.
Our introductory training program is a high-level look at our three other more in-depth training courses. The introductory program is targeted at marketers and webmasters who are new to Google Analytics, and covers concepts such as how Google Analytics works, overviews of the most important reports, discussions about the limitations of anonymous website statistics, the ability to use goals and campaigns, and finally some specifics on installing GA on your own website.
This is an ideal course for small business owners new to online marketing and analytics, and those with fairly small sites and marketing budgets - this course gives you the information you need to set up a standard website, monitor key reports and create basic marketing campaigns.
Report Training a specialized course for marketers and executives (or their assistants), where we teach you some of the more powerful and advanced features in the Google Analytics reporting engine. In this course, we cover filters, the use of multiple profiles to focus on specific data and trends, comparison periods, reports and segmentations, and of course goals, funnels and conversion rates.
This is an ideal course for people who are either experienced with Google Analytics, or who aren't concerned with the details of "how" Google Analytics captures and tracks visitor information. After this course, you should be confident to use not only the relevant Google Analytics reports for your business, but also to use their segmentation and comparison features to glean deep insights from your website statistics.
Campaign Training is a specialized course for marketers and technical people involved in supporting marketing campaigns. In this course, we show you how Google Analytics can be used to track and report on campaigns, covering topics such as link tagging, visitor segmentation, custom variables, keyword analysis, costs of conversion and more. Importantly, Internetrix has some unique expertise in using Google Analytics to track offline campaigns, meaning that your newspaper, direct mail or radio campaign which uses your website as a call to action can be tracked through GA.
This one is for the web developers, coders, javascript monkeys and flash gurus. So, your clients are coming to you asking for Google Analytics. But your site is built in flash, or it is AJAX heavy, or you're using a third-party checkout service on a different domain. What do you do? Ask Internetrix, that's what.
Thanks to our accreditation as a Google Analytics Authorized Consultant, we get rare and privileged access to the engineers that build and maintain Google Analytics. And because we've been developing technically involving projects for clients since 2000, including running our own servers and releasing our own suite of applications, we've got the technical depth to really understand your challenges - and the limitations of the browser-based world we work in.
Ideally suited to technical teams within a web development or online marketing business, our Google Analytics Technical Training follows a highly interactive workshop format, which provides a strong opportunity for Q&A time between your engineers and our technically experienced training staff. An ideal course if you want to enhance your service offering to clients with confidence, our Google Analytics Technical Training is a great way to increase the value you provide to your clients.
