The first phase of any Google Analytics (GA) project is to ensure the GA tracking code is correctly implemented on your website, and includes three stages:
- Initial requirements analysis
- Requirements meeting
- Analytics account setup
The specific tasks involved in the account setup process include:
- Registering a Google account
- Activating Google Analytics for your website and setting up preferences
- Providing Google Analytics with your technical information
- Inserting UTM JavaScript code into all the pages of your website
- Setting up user access or multiple user access
- Tests to ensure Google Analytics is analysing your website data
