Reporting Planning

Report requirements will be defined and published in a Project Plan document, detailing the non-standard and advanced reports to be implemented.

Implementation

Will involve Internetrix liaising with your development or technical team in order to fulfil the action points identified in the Project Plan document.

Filter and Profile Setup

Implementing the profiles specified in the project plan, and applying advanced filters relevant to your requirements, to allow appropriate data to be collected to aid in your decision-making process. A profile will be designated for each particular tracking purpose as well as a central profile that contains traffic for all circumstances.

Custom Maintenance

Includes configuration of goals and funnels for your website, implementation of custom tracking codes (such as, link tagging/tracking of AJAX, HTML, PDF, Flash, multi-sites, links to external websites, flash video and form inputs), and campaign setup and linking activities.

Account maintenance is helpful for the following situations:

• Updating your account based on website modifications and updates
  Successful Websites rarely stand still. If you need to change parts of your checkout process, add in new page content or make any other website change, Internetrix can ensure this is tagged properly in your Google Analytics account.
• Setting up filters to exclude analysis of specific visitors
  Filters are a crucial component in Google Analytics, as they allow you to have copies of your website data focused on specific areas of interest. They are also useful for excluding "noise" from your statistics, such as your internal employees using your website. With an exceptionally strong technical background, our team can help set up complex filters so you can get special slices of data to make informed decisions with confidence.
• Configuring Goals and Funnels
  Goals and Funnels provide important ROI insight into the performance of your website. However, they have some limitations that can be confusing. Internetrix can help you set up goal and funnel pages to achieve deeper analysis of how visitors are travelling through your website, and at which stage of your funnel they are leaving before they reach your goal page(s).
• Campaign Configuration & Setup
  One of the great features in Google Analytics is the ability to track conversions, traffic and sales back to individual marketing campaigns. While search engine keywords and Google AdWords are applied to your Google Analytics reports automatically, other forms of online campaigns require special codes - known as link tagging - to ensure that GA knows how to attribute and track the traffic. Internetrix can assist you with campaign configuration.