Freestyle's Google Analytics module provides the functionality to create advertising and marketing campaigns, and ensure that the outcomes of these campaigns are tracked using Google Analytics. Campaigns, actions, rules and conditions can be set using the Freestyle interface, and consequently the details are captured in the appropriate Analytics account. The main components within this module are graphically demonstrated in the screenshots below.
The following image displays the interface used to create a new campaign in Freestyle.
The screenshot below highlights the campaign view screen, which will allow you to create a new campaign action, which is essentially a phase or activity that is carried out as part of the campaign.
Campaign rules and conditions can be specified (refer to the screenshot below), allowing you to define the type of data that will be collected.
Once campaigns, actions, rules and conditions have been created in Freestyle, the associated statistics are collected when the conditions for a particular rule have been met. The data can accessed in the relevant Google Analytics account; the interface used to access campaign details is provided.
The ultimate aim of this module is to enable your marketing team to analyse the effectiveness of your various online and offline initiatives.
