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Google Website Optimizer (WO) is a tool that allows users to determine and test which website pages are working best for them, which can assist in improving your site’s usability and increasing conversion rates. WO is built on the Google Analytics engine, which enables data to be gathered, and reports to be generated for each WO experiment. Two types of experiments can be created in Website Optimizer:
The interface used to create an experiment in Website Optimizer is displayed.
The Freestyle Experiment module integrates with Google Website Optimizer to allow you to create and manage your tests from within the CMS interface. The primary benefits of this module include:
Freestyle supports the creation of both A/B Split and Multivariate experiments. Creating an A/B Split test simply requires you to add your original, alternative and goal pages as regular pages in Freestyle, as shown in the image below.
To produce a multivariate test, you are provided with an option in the Freestyle Rich Text Editor (RTE) to add a new section.
Once your test pages have been defined, you are able to link them to a specific experiment. The process of creating an experiment in Freestyle is simple, and can be achieved using the following interface.
The Freestyle Experiments module will enable you to utilise Google Website Optimizer to evaluate website content and design, and optimise your site accordingly to increase your conversion rate.
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