Connect's reporting functionality offers a set
of graphical and statistical reports that allow you to measure the
effectiveness of a sent dispatch over time. The reports cover a number of
areas, notably:
-
Dispatch open rates
- Dispatch recipient status
- Story click throughs
- Link click throughs
The following screenshot demonstrates the individual dispatch reports
interface.
The Connect 2.0 reports are interactive in nature, enabling the user to 'drill
down' to access further detail by clicking on a specific element on the selected report, as displayed below.
