YouTube also can provide you with detailed statistics and data on videos that have been uploaded to their site. Whilst watching a video on YouTube you can select the drop down arrow next to the number of views which immediately provides you with access to a graph showing the viewing history of the video and its major milestones over time. You are also able to view the audiences for the video, with a map showing locations in the world where the video is most popular as well as a list of audiences that the video is most popular with (i.e Male 45-54). All this information can be very helpful if you wish to advertise on YouTube, especially using ‘in video’ ads as it allows you to the number of views a video has had as well as the demographics of the audience.
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