“We chose Internetrix Affinity for a number of reasons,” said Neale.

“Firstly, we had a previous business relationship with Internetrix and have become an advocate of their business and products. We had our eye on Affinity, however, we needed to ensure it was appropriate for a small business like ours. We even trialed other CRM solutions such as ACT and also Handisoft Contact Manager, but Affinity offered everything we were after over and above these other products.

Obviously being web-based was of major influence to us in our decision, together with the ability to have customised features.”

Today Affinity provides Wallace BG with a central, web-based repository for client data including emails, faxes, phone calls, business documents, contact details and more.

And with each client interaction maintained within the web-based system, Wallace BG staff can easily access email history, resources, client files, diary notes and meetings whenever and wherever they are—provided they have an internet connection.

Benefits of Affinity