The other feature of this new technology
is more related to the Napster phenomenon. Once a program is recorded,
it is stored in a file on your computer. Not only can you watch it
again, you can also burn it to a CD/DVD to share with a friend. Taking
this a step further, with some simple compression technology, you can
make it available for download on the internet.
It is thanks to
people overseas doing the compression and sharing thing that you can
download entire seasons of the Simpsons, 24, Lost or other popular
programs months before they’ve screened locally. With climatic and
"ratings" seasons the opposite in Australia to the US, the advantage
this offers passionate fans is immense – and is actually a major force
driving broadband take-up – while the threats to the value of first run
content on domestic TV are significant and growing.
Another
aspect of the Media Center experience that is shaking up the media is
that watching video content from the internet actually feels like TV.
Previously, if you watched downloaded content, it would be on your PC.
Sitting at a computer still feels like work to a lot of us, up close to
the screen, in a desk chair, and with a mouse and keyboard; not really
recreational entertainment. Media Center, on the other hand, allows you
to watch online content – videos and movies you download (legally or
otherwise) – from the comfort of your lounge, in full screen with
surround sound, for a TV like entertainment experience, but with the
benefits of real-time interactivity.
Next: The best is yet to come