Internetrix is thrilled to officially launch the new Australian Lock Company website. Created to boost the company’s international status, the new website boasts 6,500 product profiles.

The Australian Lock Company is known for its distinct U-shaped BiLock lock systems that are resistant to impressioning and key duplication. Each year it produces over 500,000 lock components that get sold internationally to high profile customers including Casino Niagara in Canada, the Petronas Towers in Kuala Lumpur, the Royal Melbourne Hospital and John Howard’s Sydney Office.

With pride in product innovation and outstanding customer service levels, the Lock Company needed a way to easily market and distribute its massive 6,500 item product database to agents and potential customers throughout the world.

“We had an Access database that we’d send to agents, but without the right version of Access they couldn’t use it,” said Grace Panteli, Engineering Support at the Australian Lock Company. “We thought about putting the database onto a CD, but it was too costly and wasn’t changeable.”

The Lock Company decided that integrating the database into a new website was the least expensive and most efficient means to making the product database accessible to anyone who wanted it—plus it would act as a marketing mechanism to get the word out about the company and it’s products.

After initial research into website development firms, the Australian Lock Company was referred to Internetrix. Not long after, Internetrix began the task of redeveloping the Lock Company’s website and publishing the extensive product database online.

Today, with much pride, the new site reflects the Australian Lock Company’s image, enhances customer service levels—and more.

“The website looks fantastic, modern, clean-cut, the colours are unobtrusive and conform with out product and logo colours,” explained Grace. “We’ve been getting so much positive feedback.”

With 6,500 product profile pages, the website markets the Lock Company’s extensive range of lock products to the world. Product templates ensure a consistent experience throughout the site and segment the products allowing customers to navigate through the BiLock product suite. With the help of Internetrix Freestyle, staff can now easily create pages for each new product that the Lock Company releases, keeping content relevant and up-to-date.

Due to the global nature of the Lock Company’s distribution network, a mapping system was also added to the website. Customers simply select a country and easily view the distributors in that region, which encourages customers to contact the correct agent in their region.

“We have even had a call from Saudi Arabia. Someone logged in, liked the look of our products from looking at the product photos and decided to ring us. They wanted locks for a huge project involving building schools,” explained Grace.

In the short time since the site has been online, the benefits are already evident. “I love that you can learn about the company now, find out about quality assurance, get support and more. I specifically love how well the keyword search works,” Grace said. “It’s a package that really sells us as a business. The website is marketing itself.”

To see the new site for yourself, visit www.bilock.net.