Trademark Dispute May Delay Xbox Debut
15 August 2006

Microsoft may be forced to delay the introduction of its Xbox game
console because of a trademark dispute over the Xbox brand with
a small Florida company, according to published reports.
Xbox Technologies, a holding company of software businesses, may
take Microsoft to court because it said it had the first claim on
the Xbox brand, the Financial Times reported on its FT.com Web site.
Xbox Technologies, based in Coconut Grove, Fla., filed the first
of 47 current applications for the Xbox brand with the U.S. Patent
and Trademark Office in March 1999, FT.com said.
Microsoft filed its first application for the Xbox brand seven months
later, FT.com reported. The company refused Xbox Technologies' offer
to buy out its claim on the brand name, John Van Leeuwen, an executive
of Xbox Technologies, told FT.com.
Van Leeuwen wouldn't say if Xbox Technologies would sell the brand
name.
While Microsoft may release its game console without resolving the
dispute, that may leave the company open to legal action by Xbox
technologies, FT.com reported.
Microsoft, which hired 150 developers to produce games for Xbox,
refused to comment on ongoing talks with Xbox Technologies, FT.com
said. The Redmond, Wash.-based company will spend $500 million to
introduce Xbox, its first major hardware product that will compete
with Sony Corp.'s PlayStation2, FT.com said.