Campaign planning and setup

Establishing an SEM campaign requires detailed planning. Internetrix take a step-by-step approach in guiding your team throughout the planning process, providing professional consulting services to assist with the following:

• Deciding on the type of campaign to run
• Creation and setup of Google AdWords account
• Assessment of possible keywords, including conducting thorough keyword research
• Development of the specific ads to be included in your campaign
• Consideration of the landing page and message to be linked to each of your campaigns
• Defining your bidding budgets
• Selecting the geographic scope of your advertisement
• Alignment with business goals and objectives

Throughout this phase, the AdWords Keyword Tool will be used to assist in the development of relevant phrases for your campaigns.

Although Internetrix will guide you through this initial phase, we also offer transparency and control over your account, allowing you to view the status of your campaign and make direct payments to Google for the AdWords spend.

Please note that the Google AdWords-related charges are separate to the maintenance agreement and training costs.