Online Performance

Our Online Performance division has developed since we were the second company in Australia appointed by Google as Google Analytics Certfied Partners in 2007. Since then we have worked more and more closely with Google and now hold four unique Google certifications in Australia and China. All of these accreditations are put to use when we provide our Online Performance services which focus on SEO, SEM, web analytics and website optimisation projects.

We aim to be not just another digital vendor, but a specialist supplier who you can count on and trust to make a difference to your digital outcomes. Our four step methodology works with all SEM, SEO, web analytics and website optimisation initiatives and  includes the following steps:

Step 1: Knowledge Transfer

• Briefing on your electronic strategy 
• Assignment briefing with relevant project team stakeholders
• Understand the current situation
• Confirmation of Internetrix project approach
• Confirmation of customer project stakeholders, Internetrix and any other relevant bodies
• Q & A with project team

Step 2: Audit

• Review current web analytics implementation or webserver log files to ensure existing reporting capabilities can measure the delivery of project or campaign goals
• Create a project implementation strategy
• Complete a gap analysis of where the existing digital strategy is and where it needs to go

Step 3: Design and Implementation

• Design and implement a best practice SEO, SEM, website optimisation and analytics configuration
• Complete any requested in-house training for relevant staff as per our training curriculum
• Deliver specified outcomes as per identified project or campaign requirements
• Manage, review, optimise any ongoing campaign initiatives

Step 4: Report

• Finalise the project or campaign outcomes in a final report