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Online Form Tracking and Optimisation
Posted by Internetrix on 24 May 2010
Online forms are an important part of most websites. Forms are the main communication channel between visitors and site owners. It’s necessary to ensure that forms are easy to understand and intuitive to use as they help organize and generate leads online. But how can you tell if a form is effective? What parts are visitors filling out? What parts are they not filling out? And how can they be optimised?
Measuring SEO in 2010
Posted by Internetrix on 24 May 2010
Search engine optimisation is a preoccupation for just about every business on the Web. If they haven't got it, they want it. If they have it, they want more of it. Research shows that there are around 5 billion Internet searches per month and 135 million unique searchers and that 86% of all Internet traffic is generated through search engines.
Google Wonder Wheel and Timeline
Posted by Internetrix on 16 April 2010
Google also has a number of other tools that can help you gain insights into search terms such as the Google Wonder Wheel. Google Wonder Wheel was released in May 2009 and can be used to show related search terms based on a term you have entered within the Google Search Engine. The aim of this tool is to provide the user with guidance when completing searches using Google. The Wonder Wheel will display related topics/keywords that they may have originally wished to search for or giving the users options to gain more information through additional related topics. Terms on the outer edges of the wonder wheel can be selected and a new wonder wheel will be generated with the ‘edge’ term the centre of a new wonder wheel.
YouTube
Posted by Internetrix on 16 April 2010
YouTube also can provide you with detailed statistics and data on videos that have been uploaded to their site. Whilst watching a video on YouTube you can select the drop down arrow next to the number of views which immediately provides you with access to a graph showing the viewing history of the video and its major milestones over time. You are also able to view the audiences for the video, with a map showing locations in the world where the video is most popular as well as a list of audiences that the video is most popular with (i.e Male 45-54). All this information can be very helpful if you wish to advertise on YouTube, especially using ‘in video’ ads as it allows you to the number of views a video has had as well as the demographics of the audience.
Google Insights for Search
Posted by Internetrix on 16 April 2010
Google Insights for Search is a freely available tool which can help you compare search volume patterns over time and across regions and categories. Google Insights for Search extends from the Google Trends tool and provides you with more detailed information for search terms. Searching for a certain term within Google Insights for Search provides you with graphs and statistics on the terms interest over time, major news stories that have occurred recently relating to the term, regional interest in the term, top search terms associated to the term searched as well as rising search terms. The results from Insights for Search can be filtered based on 4 different categories; type of search (web, image, news or product), location, time range and category. Overall the information provided by Google Insights for Search and Google Trends can be used effectively to improve both your SEO and SEM efforts as it can build on information provided by the Google Adwords Keyword Tool adding rich context to keywords identified.
Double Click Ad Planner
Posted by Internetrix on 16 April 2010
Firstly the Double Click Ad Planner is online tool that can help you improve your online marketing efforts by identifying websites your target customers are likely to visit and then build on this by creating media plans. Once in the tool within the research tab you can search by site or by audience.
Internetrix How to Maximize Your Web Presence Newsletter
Posted by Internetrix on 16 April 2010
This is the first of an ongoing series of monthly newsletters focusing on how to maximize your web presence and improve ROI through you online operations. Internetrix staff recently attended the Google Analytics Masterclass held in Sydney and were amazed at the amount of information that can be derived freely through a variety of relatively unknown Google tools. These tools can be used to help support your Search Engine Optimisation and Search Engine Marketing efforts. The articles in this newsletter focus on how to select optimal keywords to boost SEO and SEM, as well helping you to identify sites that are most significant to your brand and the audience you want to target when advertising online.
Google Analytics - Top Content Report
Posted by Internetrix on 15 March 2010
Want to find out which pages on your site are viewed most? The Top Content report allows users to analyse individual pages on a site. This is valuable as it can help in identifying pages that generate the most traffic, are most relevant or most interesting.
Google Analytics - Total Conversions and Conversion Rate Report
Posted by Internetrix on 15 March 2010
Tracking goals and conversions within Google Analytics is a key function for webmasters and site owners as it provides quantifiable feedback on how their website is performing, in regard to the business objectives that the site was developed to satisfy.
Google Analytics - Funnel Visualization Report
Posted by Internetrix on 15 March 2010
The Funnel Visualization report builds on the information regarding funnel exits provided in the Goals Abandoned Funnels report by providing a more detailed and visual representation of the goal funnel itself. The Funnel Visualization report can help you to see how many visitors move from one step to the next, where they drop out of the conversion process and where they go instead. This report is a very powerful tool for site owners as it allows them identify the weaker pages in a funnel and then go about fixing them to improve your conversion rate.
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